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Unify your 1st party audience data with our profiles for deeper insights into online consumer needs, behaviours, brand affinity, intent and more.

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Create custom consumer segments for targeting, monetisation and uncover further insights; either manually or using our machine learning algorithms.

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Execute better marketing campaigns by exporting your audience data direct to your exchanges, the 200+ DSPs, or one of our data sync partners

260 Million+

monthly uniques

2 Billion+

monthly customer signals

180 Million+

daily intent signals

Why Carbon?

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    Leading Martech

    Backed by multi-sector expertise in data, content publishing, keyword optimisation, and experience using multiple channels and partners such as Google, Bing, Verizon and Facebook.

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    Intent Data

    Data Management Platform that combines interest & intent signals to feed analytics, audience creation, and data export for better marketing and revenue uplift.

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    Experienced Management Team

    A vastly experienced management team that previously worked for the like of Google, Yahoo, Sainsbury’s, PWC, Morgan Stanley and a host of tech companies.

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    Data Science Team

    A dedicated Data Science team always innovating to push what is possible with AI and Machine Learning in digital marketing.

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    GDPR Compliance

    Carbon is GDPR compliant having embedded privacy-by-design procedures from the start and as an organisation Clicksco is ISO 27001 and ISO 9001 certified.

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    Intelligent platform

    Carbon is quick to set up, easy to use and highly intelligent making it simple for anyone to create smart marketing campaigns using higher quality data.

Carbon Leadership Team

  • Pete Danks
    Pete Danks CEO
  • John Rowe
    John Rowe Chairman
  • Graham Morley
    Graham Morley Director of Product
  • Dr Al Mclean
    Dr Al Mclean Chief Technology Officer
  • David Snocken
    David Snocken Director of Data & Strategy
  • Adam Paxton
    Adam Paxton Director of Operations

At Carbon we are data connoisseurs, focusing on high quality, first party intent data, how it can be used & enriched to improve marketing outcomes. Being connoisseurs means we are truly innovative, hyper accurate and reliable with our data to ensure we are thought leaders in the space.



There is a lot of terminology and processes associated with data management platforms. What is a DMP? Why do you need one? How do they work?


Carbon Team Member

At Carbon we take pride in attracting the brightest minds, and to do so we’ve created a highly collaborative, open and friendly working environment that is just as intellectually stimulating as it is fun.



At Carbon being ethical-by-design and protecting consumer privacy are key. As well as being ISO accredited we’re also member of the IAB’s Consent & Transparency Framework as well as the NAI.