Archant and TDI use Carbon DMP’s machine learning driven tools to improve ROAS by 300%

After completing a successful pilot, Archant rolled out the full Carbon DMP to leverage its suite of publisher tools with Trade Direct Insurance (TDI) being their first programmatic direct deals partner Reaching approx 12m people per month online, Archant is one of the UK’s largest regional media companies, with a huge portfolio of regional print