In this eBook find out everything you need to know about intent data, from collecting & scoring it, to leveraging it for more profitable outcomes.
Welcome to the answers economy. A place where consumers want quick answers, and marketers have the data to serve the right content, in the right context, at the right moment they’re ready to act. Whether consumers are ready to learn, buy or otherwise, the data that powers the answers economy is intent.
In this eBook discover what intent is, as well as why & how we score it; how intent signals are collected & augmented with other data; what intent data can power; from deeper insights and better audience segmentation, to ads, subscriptions and personalisation; and ultimately how publishers can access more intent data to drive profits.