Graduate talent from Teesside University is helping to fuel the expansion of Carbon’s intent driven data management platform
Already, more than half of the staff at the Middlesbrough office of Clicksco are Teesside alumni and the marketing technology business is looking to the University to help meet its recruitment needs as it aims to double in size over the next two years.
Clicksco, which is headquartered in Dubai with offices across the world, uses data and AI to understand customer behaviour across different sectors. The Middlesbrough office, is the firm’s largest site, and is principally responsible for the development of its intent-driven data management platform, Carbon, which collects and analyses anonymous data from over 2 million new unique users per day to understand customer behaviour and intent. This data is then unified with first party audience data for marketers and publishers to drive intelligent customer acquisition & remarketing, audience monetisation and personalisation.
The innovation within Carbon products and solutions is down to the talented team of data scientists and developers who constantly push what is possible with audience data. Examples of such innovations include products such as Audience Match (for creating more programmatic direct deals), Intent Match (for intent fuelled display ads) and Facebook Audience Sync (for adding intent data to social campaigns).
Carbon’s office, in the Cleveland Business Centre, is home to 24 employees and plans are underway to double this number by the end of next year as the company responds to expected increased demand for the Carbon platform. Furthermore, they’ll also be moving into a new office closer to the tech centre of Middlesbrough to support the growing size and culture of the business. Clicksco is planning to build on its existing relationship with Teesside University with increased graduate recruitment and placements and enhanced collaboration with academic and business engagement staff.
Laura Woods, Director of Academic Enterprise at Teesside University, said: “Having an international company like Clicksco on our doorstep is a fantastic opportunity for our students and graduates. We’re very proud to be working alongside Clicksco as they push ahead with their expansion plans and helping them realise their growth plans, particularly around the Carbon Data Management Platform.”