Carbon goes beyond top level interests & intent to offer deep insights, as well as inferring other signals such as wealth and brand affinity. Break audiences down by site, channel, device, and location, to better understand your audience, spot trends and increase ROI.
Create segments based on scored intent, location, demographics, and more; or let Carbon’s machine learning algorithms extend audiences, find lookalikes, or create Intelligent Audiences.
Layering our uniquely scored intent data with other quality first party data enables publishers to maximise yields with hyper relevant ads, programmatic direct deals, and anonymised data sales, as well as explore new revenue channels such as subscriptions.
Combine your audiences with our uniquely scored intent data to create segments of in-market consumers to extract the most value from your inventory with seamless user experiences.
Extend your audience reach attracting more of the same high quality users from various channels in order to increase impressions and ad clicks.
Fill every impression with tier one advertisers, intelligently optimised content using compliant, scored intent signals.
Drive revenue from your on-site search results using scored intent data to unlock incremental gains.
By profiling current subscribers, Carbon is able to build out lookalike audiences as well as using machine learning algorithms to find those more likely to subscribe.
Highlight more relevant and high value audiences to drive more direct relationships with advertisers to facilitate programmatic direct deals.
Create and sell bespoke customer segments enriched with intent data easily & compliantly via anonymous, branded or private buckets.