260 million+

Monthly Uniques

2 billion+

Monthly customer signals

180 million+

Daily intent signals

How Carbon can maximise your yields

Enriching publisher first party data signals with our uniquely scored intent data, plus our publishing experience means we offer a range of opportunities to increase yields.

  • Understand your audiences’ intent

    Carbon goes beyond top level interests & intent to offer deep insights, as well as inferring other signals such as wealth and brand affinity. Break audiences down by site, channel, device, and location, to better understand your audience, spot trends and increase ROI.

  • AI driven audience creation & segmentation

    Create segments based on scored intent, location, demographics, and more; or let Carbon’s machine learning algorithms extend audiences, find lookalikes, or create Intelligent Audiences.

  • Maximise yields & Explore new revenue

    Layering our uniquely scored intent data with other quality first party data enables publishers to maximise yields with hyper relevant ads, programmatic direct deals, and anonymised data sales, as well as explore new revenue channels such as subscriptions.

Our Publisher Monetisation Suite

Combine your audiences with our uniquely scored intent data to create segments of in-market consumers to extract the most value from your inventory with seamless user experiences.

IntentMatch:Audience

Extend your audience reach attracting more of the same high quality users from various channels in order to increase impressions and ad clicks.

IntentMatch:Ads

Fill every impression with tier one advertisers, intelligently optimised content using compliant, scored intent signals.

IntentMatch:Search

Drive revenue from your on-site search results using scored intent data to unlock incremental gains.

Subscriptions

By profiling current subscribers, Carbon is able to build out lookalike audiences as well as using machine learning algorithms to find those more likely to subscribe.

Programmatic Direct Deals

Highlight more relevant and high value audiences to drive more direct relationships with advertisers to facilitate programmatic direct deals.

Data Sales

Create and sell bespoke customer segments enriched with intent data easily & compliantly via anonymous, branded or private buckets.

Why Carbon

Carbon has the expertise, quality data, and technology to ensure publishers maximise their yields.

  • Dedicated Data Science team

  • Uniquely scored Intent Data

  • Fully GDPR compliant

  • Simple integration

  • Intelligent & Easy to use

  • Leading Martech