Audience Insights

360 view of your audiences

Unify your 1st party audience data with our rich profiles for deeper insights into online consumer needs, behaviours, brand affinity, and intent as well as inferring other signals such as wealth, family status and brand affinity. All this available from one simple dashboard.

Audience Hub

Segment & Export Intent-driven audiences

From the Audience Hub you can create custom audience segments for targeting, monetisation and to uncover further insights; either manually or using our machine learning algorithms. Our simple 2 click export means you can execute better marketing campaigns by quickly exporting audiences direct to your exchanges, the 200+ DSPs, or one of our data sync partners.

Audience Match

Programmatic Direct Deals

Audience Match™ is a premium tool for both publishers and advertisers to broker programmatic direct deals by identifying where there is audience overlap, as well as extending audience reach through lookalike audiences.

Intent Match

Fill 100% of unsold inventory

Intent Match is an ad unit that comes in various themes & formats – including native – that leverages Carbon intent data and access to tier one advertisers to fill all inventory and maximise ROI. With CPC payouts and up to 70% CTRs , the Intent Match ad unit maximises display monetisation whilst click data from the ads provides further insights.

Anonymised Data Sales

Incremental revenue from selling data

Enrich and sell anonymised audience data to generate incremental revenue. Audience data can be sold through our data sync partners into most DSPs into anonymous, branded, or private buckets.