Simple Audience Builder

Carbon’s audience builder enables users to quickly create & segment audiences using multiple attributes, a multi-layer taxonomy and our unique intent data. As well setting pre-determined, bespoke or rolling date ranges; users can segment audiences based on a range of attributes including property, device, location, intent and more.

Rich, multi-layer taxonomy

Our multi-layer taxonomy enables the creation of audiences as broad or as niche as required based on levels of intent for different categories. For example, for a car users may go beyond auto and vehicle type, down to the Brand, Make, and Model. Layering demographic and psychographic attributes and weighting intent based upon the sources of data (e.g. valuation site, review Site, blog) uncovers large in-market audiences with intent to buy.

Machine Learning

Using machine learning algorithms, Carbon automatically seeks out ‘intelligent audiences’ for you. These audiences represent high value segments due to their desirable attributes such as being highly engaged. These can be exported quickly & easily to fuel marketing.

2 Click Audience Export

Carbon’s simple audience export feature enables users to quickly export audiences by clicking the audience, selecting the DSP and clicking ‘Export Audience’. It really is that simple; plus Carbon integrates with every major DSP as well as leading platforms such as Facebook.

Here are just some of your Export Options for Targeting, Monetisation or Data Sales

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Other Carbon Products

  • Intelligent Audiences

    Carbon machine learning algorithms identify the most relevant & engaged audiences for advertisers and publishers automatically.

  • Intent Match – Fill 100% of unsold inventory

    Leverage intent-fuelled ads to fill all of your inventory – with multiple themes & formats including native – to maximise ROI.

  • Facebook Audience Sync – Add intent data to social

    Leverage intent-fuelled audiences on Facebook to drive lower CPCs and higher ROI.

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    Data Sales – Incremental revenue

    Create and sell bespoke customer segments easily & anonymously to make profit from your data, whilst fueling advertisers & publishers’ own marketing goals.

Book a demo

Interested in learning how you can use Carbon DMP to create and activate in-market audiences for more profitable outcomes? Book a demo to learn more.