Intelligent Audiences
Carbon machine learning algorithms identify the most relevant & engaged audiences for advertisers and publishers automatically.
As well as date filters – including pre-determined and bespoke date ranges – Carbon offers property, location, device, brand and interest filtering. These multiple filters can be used in isolation or combined to uncover valuable insights and revenue opportunities.
Carbon identifies a user’s intent at deeper levels; for example, for a car it may go beyond auto and vehicle type, down to the Brand, Make, and Model. Layering demographic and psychographic attributes and weighting intent based upon the sources of data (e.g. valuation site, review site, blog) uncovers large in-market audiences with intent to buy.
There are a number of key insight tables on the Audience Insights dashboard that breakdown your audience numbers including daily uniques, location, properties and intent. These tables provide a quick way to view, filter and even export your insights including brand affinities and intent which can be further dived into using our multi-layer taxonomy.
Data visualisations provide a quick overview of key trends and insights. Carbon Audience Insights provides a range of data visualisations including KPI tiles to show trending sites, intent and brand affinities amongst your audiences; demographic overviews and a daily signals graph.
Carbon machine learning algorithms identify the most relevant & engaged audiences for advertisers and publishers automatically.
Leverage intent-fuelled ads to fill all of your inventory – with multiple themes & formats including native – to maximise ROI.
Leverage intent-fuelled audiences on Facebook to drive lower CPCs and higher ROI.
Create and sell bespoke customer segments easily & anonymously to make profit from your data, whilst fueling advertisers & publishers’ own marketing goals.