Carbon DMP | Intent & AI driven Actionable Audience Insights

Insights that fuel monetisation & content strategy

Carbon unifies your 1st party audience data and overlays it with uniquely scored intent data to offer deeper insights into online consumer needs, behaviours and intent; as well as inferring other signals such as wealth, family status and brand affinity.

Monetisation Reporting

Simple & actionable view of how Carbon’s monetisation products are performing for you including stats such as clicks, gross revenue, RPCs, eCPMs – and a gross revenue split across our products, as well as the ability to drill down further.

Prebid Analytics & Insights

Unlock the data, insights and revenue behind your header bidding auctions, down to bidder, deal id, user and URL, to then create audience cohorts based on real time auction data.

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Key features of our Insights Dashboard

  • Multiple Filters

    Carbon offers date, property, location, device, brand and interest filtering. These multiple filters can be used in isolation or combined to uncover valuable insights and revenue opportunities.

  • Multi-layer taxonomy

    Carbon identifies a user’s intent at deeper taxonomy levels combined with scoring to ensure accuracy of intent.

  • Simple & Actionable breakdowns

    Breakdowns & visualisations of your audience by addressable reach, location, properties, brand affinity and intent provide a quick way to view, filter and export your insights.

  • Audiences from Anywhere

    Create audiences from within the insights dashboard to create segments directly from the trends you see in the insights.

  • Simple deployment

    Simple & rapid deployment of the Carbon tag so you can quickly start collecting & unifying advertiser 1st party data into anonymous customer profiles.

  • GDPR Compliant

    Regulatory compliant collection, segmentation and activation of data, with ISO 9001 and 27001 plus memberships to key bodies.

Audience Insights with Carbon DMP

Interested in learning how Carbon DMP can give you a 360 view of your audience intent to fuel your marketing? Book a demo or get in touch to learn more.
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