Carbon DMP | Customer Acquisition, Audience Monetisation & Data Sales
Intent Match diagram

For Publishers: Increased incremental revenue per user

A suite of intelligent audience reporting, segmentation and monetisation tools, driven by scored intent data and data science. Our machine learning segmentation tools allow manual & automated discovery of high value audiences that can be activated through a range of monetisation options including data sales, contextual, real-time and our own IntentMatch suite, to generate guaranteed incremental revenue increases per user.

For Advertisers & Agencies: Intent-fuelled customer acquisition

Carbon’s intelligent audience tools enable advertisers & agencies to find, create and activate more profitable audiences for their marketing campaigns, whilst providing them with robust audience insights. Layering their 1st party audiences with our uniquely scored intent & brand affinity data enables the discovery of in-market customers to target with personalised ads across the biggest sites and social platforms.