Create bespoke customer segments that are in-market for your products and services, and export them to your private DSP for remarketing, or to find new similar users. Carbon integrates with every major programmatic DSP enabling you to reach customers on some of the UK’s largest publishers via one-to-one personalisation of ads, products and content.
All profiled data is made available via a lightweight API to plug into a CMS or CRM to personalise UX and increase ecommerce conversion rates and engagement.
Carbon unifies advertiser 1st party audience data with our profiles to offer deeper insights into online consumer needs, behaviours and intent; as well as inferring other signals such as wealth, family status and brand affinity. All this available from one simple dashboard.
Create infinite segments based on parameters such as interests, location, demographics and intent; as well as extending audiences by finding lookalikes. Carbon’s machine learning algorithms also identify Intelligent Audiences (IAs), which are audiences with highly desirable elements e.g. highly engaged.
As well as exporting your audiences to private DSPs for remarketing, or to find new similar users, Carbon helps advertisers find brand safe and more profitable programmatic direct deals via our network of publishers. Carbon uses AI to automatically identify the most relevant audiences for advertisers for the best performing campaigns.
Carbon is fully GDPR compliant with ISO accreditation (27001 and 9001); as well as membership to both the NAI (Network Advertising Initiative) and IAB Transparency & Consent Framework.