Carbon gives agencies a master view of their clients’ audience & intent data to deliver higher performing campaigns and more profitable outcomes through deeper insights, improved audience segmentation and more effective ad targeting & personalisation. Carbon integrates with every major programmatic DSP clients to reach customers on some of the UK’s largest publishers via one-to-one personalisation of ads, products and content.
Export client audiences to a private DSP for remarketing, or to find new similar users, through integration with all major platforms including Google, Facebook, and Snap.
All profiled data is also made available via a lightweight API to plug into a CMS or CRM to personalise customer experiences.
Where Carbon’s machine learning identifies highly engaged audience segments within our publisher network for clients to target.
Carbon gives agencies a master view of their clients’ audiences. Carbon unifies your clients’ 1st party audience data with our profiles to offer deeper insights into online consumer needs, behaviours and intent; as well as overlaying other signals such as wealth, family status and brand affinity to aid effective targeting. This fuels improved reporting and identification of better profit opportunities.
Create infinite segments based on parameters such as interests, location, demographics and intent; as well as extending audiences by finding lookalikes. Carbon’s machine learning algorithms also identify Intelligent Audiences (IAs), which are audiences with highly desirable elements e.g. highly engaged.
Profiled interest and intent data can be exported & synced in just a few clicks to fuel customer acquisition, personalisation and programmatic direct deals.
Carbon is fully GDPR compliant with ISO accreditation (27001 and 9001); as well as membership to both the NAI (Network Advertising Initiative) and IAB Transparency & Consent Framework.