Gain a deeper understanding of your customers’ intent, spot trends, and identify opportunities to increase ROI.
Using scored intent data & machine learning for manual, automated and curated audiences that perform better.
Find & target in-market customers on some the biggest publishers and platforms.
Create bespoke customer segments that are in-market for your products and services, and export them to your private DSP for remarketing, or to find new similar users. Carbon integrates with every major programmatic DSP enabling you to reach customers on some of the UK’s largest publishers via one-to-one personalisation of ads, products and content.
All profiled data is made available via a lightweight API to plug into a CMS or CRM to personalise UX and increase ecommerce conversion rates and engagement.
Learn more about your current customers, their demographics, their buying intent and brand affinity.
Layer your 1st party data with our uniquely scored intent data to reveal actionable insights.
Carbon is fully GDPR compliant with ISO accreditation (27001 and 9001); as well as membership to both the NAI (Network Advertising Initiative) and IAB Transparency & Consent Framework.
Via our direct relationships with some of the largest UK & US publishers we can provide programmatic guaranteed/direct deals leveraging our 1st party solutions.
Leverage attributes and intent from current customers to build audience profiles and find lookalikes.
Personalise content and messaging shown to each audience.