Carbon enables you to create infinite segments based on intent and a range of other parameters; as well as finding lookalikes. As it learns, Carbon can save you time and automate this process through Intelligent Audiences (IAs), which are complex audiences, identifed by our machine learning algorithms as having highly desirable elements e.g. highly engaged.
Using machine learning algorithms, Carbon automatically seeks out intelligent audiences within your network. These audiences represent high value segments due to their desirable attributes such as being highly engaged. These can be exported quickly & easily to fuel marketing.
Carbon’s curated audiences are preset, off-the-shelf audience make-ups that can include specific intent, demographics, locations and more. These preset segments offer advertisers a way to target specific customer types or communities within their network or across publisher sites.
Quickly segment customers using pre-determined, bespoke or rolling date ranges; and a range of attributes including property, device, location, and scored intent.
Carbon’s combined deep taxonomy and intent scoring algorithms enable marketers to create & segment audiences more accurately.
Our talented team of data scientists are always pushing the boundaries of what is possible with 1st party data including our machine learning-driven segmentation techniques.
Using machine learning algorithms, Carbon uniquely scores its intent and brand affinity data for accurate segmentation.
Audience segments can be activated in realtime or via our DSP integrations and direct relationships with some of the largest US & UK publishers.
Regulatory compliant collection, segmentation and activation of data, with ISO 9001 and 27001 plus memberships to key bodies.