Understand customer intent

Insights that fuel marketing & content strategy

Carbon unifies your 1st party audience data with our profiles to offer deeper insights into online consumer needs, behaviours and intent; as well as inferring other signals such as wealth, family status and brand affinity.

Multiple Filters

As well as date filters – including pre-determined and bespoke date ranges – Carbon offers property, location, device, brand and interest filtering. These multiple filters can be used in isolation or combined to uncover valuable insights and revenue opportunities.

Rich, Multi layer Taxonomy

Carbon identifies a user’s intent at deeper levels; for example, for a car it may go beyond auto and vehicle type, down to the Brand, Make, and Model. Layering demographic and psychographic attributes and weighting intent based upon the sources of data (e.g. valuation site, review site, blog) uncovers large in-market audiences with intent to buy.

Key Insights

There are a number of key insight tables on the Audience Insights dashboard that breakdown your audience numbers including daily uniques, location, properties and intent. These tables provide a quick way to view, filter and even export your insights including brand affinities and intent which can be further dived into using our multi-layer taxonomy.


Data visualisations provide a quick overview of key trends and insights. Carbon Audience Insights provides a range of data visualisations including KPI tiles to show trending sites, intent and brand affinities amongst your audiences; demographic overviews and a daily signals graph.

  • Segment your audiences

    Create audience segments based on intent to find the most in-market audiences.

  • Increase your monetisation

    Data-driven monetisation tools that enable publishers to command higher fees.

Audience Insights with Carbon DMP

Interested in learning how Carbon DMP can give you a 360 view of your audience intent to fuel your marketing? Book a demo or get in touch to learn more.
Carbon Dashboard