260 million+

Monthly Uniques

2 billion+

Monthly customer signals

180 million+

Daily intent signals

What is Intent Data?

Data is only categorised as intent when a consumer is in-market to purchase a specific product or service.

  • Beyond interest

    Intent data goes beyond interests by leveraging additional contextual touch points and deeper taxonomies.

  • Contextual

    A host of contextual touch points are used to build intent from web browsing behaviour – whether the user is on an informational site, a shopping comparison site, or a review site for example.

  • Deep taxonomy

    A deeper taxonomy gives a more accurate level of interest which when combined with contextual and other behavioural signals enables publishers to build more profitable, intent-based audiences.

Carbon scored Intent Data

No two visits to a web page are the same yet they are often categorised in the same way. By scoring our data we offer the most reliable and accurate signals of intent for better performing marketing.

Frequency

The number of days that a particular user has been active within an intent category across multiple sites, not just the original site, giving more reliable intent signals.

Recency

How recent the activity within an intent category has been measured across multiple sites to ensure the recency of intent rather than just the recency of a visit to a site to enable accuracy of intent.

Periodicity

A measure of the regularity of the user within a given intent category, how often they have the intent again across multiple different sites and instances.

Source & Site type

The type of website/publication they are on while being profiled. For instance, an ecommerce site will have a higher intent score than a blog or general interest site.

Leverage the power of intent data

By layering your own 1st party data with Carbon’s uniquely scored intent data, you can unlock a range of monetisation products.

IntentMatch:Audience

Extend your audience reach attracting more of the same high quality users from various channels in order to increase impressions and ad clicks.

IntentMatch:Ads

Fill every impression with tier one advertisers, intelligently optimised content using compliant, scored intent signals.

IntentMatch:Search

Drive revenue from your on-site search results using scored intent data to unlock incremental gains.

Subscriptions

Extend your audience reach attracting more of the same high quality users from various channels in order to increase impressions and ad clicks.

Programmatic Direct Deals

Fill every impression with tier one advertisers, intelligently optimised content using compliant, scored intent signals.

Data Sales

Drive revenue from your on-site search results using scored intent data to unlock incremental gains.