For

Advertisers

Find in-market customers, remarket, and build rich personalisation

For

Publishers

Suite of monetisation tools including direct deals, personalisation, and data sales

For

Agencies

More profitable outcomes for your clients using Carbon’s intent data and full suite of tools

Intent Match diagram

What is Carbon?

Carbon is an intent & AI driven Data Management Platform that matches online customer behaviour and scored intent to create high value audience segments, fuelling more profitable outcomes. Carbon currently processes 260m+ monthly uniques adding to the 2bn customer signals we collect each month. These can be used anywhere for marketers to drive revenue.

Audience Match diagram

The Power of Intent

Mapping Intent over Interest creates high value audiences. Carbon’s ability to profile & predict shopping behaviour by connecting intent with first party data means that campaigns can target truly-in-market consumers exponentially increasing the value of audiences and publishers’ inventory.

Leveraging Data Science

With a dedicated team of data scientists we’re constantly pushing the boundaries of what can be done with data, while maintaining our ethical data approach.

The use of data science is key to ensuring the quality of our data, uncovering key insights, creating bespoke audiences, and simply & easily exporting those audiences for more profitable outcomes.

Partners & Integrations

  • Google Ads Logo
  • MediaMath logo
  • Facebook logo
  • AddRoll logo
  • Twitter logo
  • AppNexus logo

Ready to get Started?

Carbon is the only Data Management Platform that matches online customer behaviour and scored intent to create high value audience segments.
Carbon Dashboard