For

Publishers

For

Agencies

For

Advertisers

What is Carbon?

Carbon is an intent & AI driven Data Management Platform that matches online customer behaviour and scored intent to create high value audience segments, fuelling more profitable outcomes. Carbon processes 260m+ monthly uniques adding to the 2bn customer signals collected each month, that can be exported to multiple channels for marketers to drive revenue.

Audience Match diagram

The Power of Intent

Data is only categorised as Intent when a consumer is in-market to purchase a specific product or service.  Scoring Intent creates high value audiences through the ability to profile and predict shopping behaviour that can then be leveraged by publishers for improved yields and advertisers for improved customer acquisition.

Leveraging Data Science

With a dedicated team of data scientists we’re constantly pushing the boundaries of what can be done with data, while maintaining our ethical data approach. The use of data science is key to ensuring the quality of our data, uncovering key insights, creating bespoke audiences, and simply & easily exporting those audiences for more profitable outcomes.

Partners & Integrations

  • Facebook logo

Ready to get Started?

Carbon is the only Data Management Platform that matches online customer behaviour and scored intent to create high value audience segments.
Carbon Dashboard