Audience Match by Carbon uses Artificial Intelligence to automatically identify the most relevant & highly engaged audiences within the Carbon network to drive the best performing campaigns for advertisers, and the best possible yields for publishers.
Simple & rapid tag deployment means Carbon can quickly start to identify & create bespoke audiences, as well as offer rich campaign reporting.
Advertisers are able to target more engaged audiences in brand safe environments to generate higher ROIs from their marketing campaigns.
Publishers are able to generate higher yields by offering data and AI-driven audiences that are more likely to convert.
Carbon uses AI & machine learning to identify the most relevant and in-market audiences such as Intelligent Audiences (IAs) and lookalike audiences.
Audiences can be exported in just a few clicks to an ad server and/or to an advertiser’s DSP seat to use for targeting elsewhere.
Carbon is ISO accredited as well as a member of the IAB Transparency & Consent Framework and NAI. Audience Match provides transparency in knowing where data has came from and where ads will be placed.