Combine your audience data with our unique scored intent data to create audiences of in-market consumers to leverage across DSPs & media partners to help extract the most value from your inventory. Filling inventory with ads, products and content relevant to each user or selling audience data results in seamless user experiences, added value and higher yields.
Carbon goes beyond top level interests & intent to offer deep customer insights, as well as inferring other signals such as wealth, family status and brand affinity. Break audiences down by site, channel, device, and location, giving a 360 degree view of each customer to better understand your audience, spot trends and increase ROI.
Create infinite segments based on parameters such as interests, location, demographics and intent to find the most valuable in-market audiences. Using machine learning, Carbon can find lookalike audiences based on intent and profiled similarities, as well as Intelligent Audiences which are audiences with desirable elements such as ‘highly engaged’ to maximise inventory value.
Your audience data enriched with Carbon intent data can fuel higher yields from inventory and anonymised data sales, as well as connecting to CMS/CRMs for personalisation of ads, content and products.
Carbon is fully GDPR compliant with ISO accreditation (27001 and 9001); as well as membership to both the NAI (Network Advertising Initiative) and IAB Transparency & Consent Framework.
Maximise direct deal revenue by effortlessly syncing bespoke audiences for your advertisers to your ad-server (e.g. Ads Manager 360) in real time.
Leverage intent-fuelled ads to fill all of your inventory – with multiple themes & formats including native – to maximise ROI.
From the Carbon platform audience data can be sold through our data sync partners into most DSPs and is then purchased by others, resulting in revenue for you.